This is a very trendy and popular design.  It uniquely combines the idea of wearing a scarf that comes as hood too.  Even in the ends of the scarf are little pockets where you can put your hands in, which actually triples the item as being a scarf, hood, and gloves all at the same time.  The trendy part of this combustion is the theme of the scarf hood.  The brand name of this piece is called Spirithood.  The idea is that you become the spirit of a animal depending on which one you buy.  They have endless amounts of different animals you could be through this scarf hood from a lion to an owl.  The one pictured above is a cheetah.  This thing takes cat ears to a whole new level.  Its cute, comfy, and practical in the sense that it really does keep you warm.  Even the pockets that are doubled as gloves have an imprint on the inside to indicate that they are your animals "paws".